Estimate the cost of your booth coffee

Exhibitor FAQs
for The NAFEM Show

Have a question about exhibiting at The NAFEM Show or promoting your booth? Find the answers below or contact us directly. You can also learn about our COVID-19 plan here.

Frequently asked questions

This page was last updated on 5/18/21

Show details

Registration

Additional event policies

The NAFEM Show is Aug. 26-28, at the Orange County Convention Center (OCCC), West Building, Orlando, Fla. Learn more.

Exhibit space is available. Contracts and full payment must be submitted by July 30 to participate. If your company is a member of NAFEM, sign in with your NAFEM Member Dashboard credentials (username and password) to access and submit a contract. If your company is not a NAFEM member, contact us at info@thenafemshow.org for next steps to secure space.

Exhibit space is assigned on a first-come, first-serve basis based on the date the contract is received. The NAFEM Show exhibits team will contact you to secure your space.

The NAFEM Show is smaller than what everyone experienced in 2019. We have condensed the floor plan and marked areas which will be sold last, depending on need. Contact info@thenafemshow.org if you wish to be added to the waitlist for a different booth location or would like to relocate your booth to another open area on the show floor.

While The NAFEM Show may be smaller than what we are all used to, it will continue to provide the value that you have come to expect. Because our show floor will be smaller, we have condensed the floorplan and created areas of “last sold” space. We will not assign booths in the “last sold” areas (shaded in black) until all space in the middle section has been reserved. Based on this update, if you wish to be added to the waitlist for a different booth location or would like to relocate your booth to another open area on the show floor, please email info@thenafemshow.org and we’d be happy to assist.

The NAFEM Show is hosted by the North American Association of Food Equipment Manufacturers (NAFEM), a trade association that represents 600+ commercial foodservice equipment and supplies (E&S) manufacturers. While the majority of our exhibitors are NAFEM members, the show welcomes non-members looking to spark success for our attendees. Contact us directly before July 30 to discuss exhibiting.

Costs associated with exhibiting at The NAFEM Show are below. To better estimate the cost of a booth at the show, use our budget calculator or contact us directly.

NAFEM Members
$30/sq. ft.
$250 corner fee
$3,000 aisle fee

Non-Members
$3,500 non-member fee (non-refundable)
$40/sq. ft.
$250 corner fee
$3,000 aisle fee

Thursday, Aug. 26

Show Floor Open

9 a.m. – 5 p.m.

Friday, Aug. 27

Training Time

8 a.m. – 9 a.m.

Show Floor Open

9 a.m. – 5 p.m.

Saturday, Aug. 28

Training Time

8 a.m. – 9 a.m.

Show Floor Open

9 a.m. – 3 p.m.

There are many options for accommodations during the show. After your exhibit space contract is submitted, you’ll receive a confirmation email containing the link to book hotel rooms through onPeak, the official housing provider for The NAFEM Show 2021. You can contact onPeak at +1.855.203.6329 or email them at NAFEM@onpeak.com.

sealOnly companies displaying this seal are official suppliers of The NAFEM Show.

Most hotels in our block have a 72-hour cancellation policy, so there is no anticipated risk for housing cancellation fees if the show is canceled. Also, while a credit card is required at the time of reservation through our housing coordinator, most hotels do not even charge the deposit until closer to the show. Please check your hotel reservation confirmation for details about deposit and cancellation policies for your specific hotel.

Training Time badges are provided to members of CFESA, FCSI, FEDA and all buying groups, allowing them access to the show floor for training from 8 – 9 a.m. on Friday, Aug. 27 and Saturday, Aug. 28. If you have any interest in scheduling an early meeting with an operator, contact us at info@thenafemshow.org so that we can provide a Training Time access badge.

Whether you’re a first-time or returning exhibitor, our exhibitor education webinars help you learn about maximizing your time at The NAFEM Show. Sign up and watch the entire exhibitor education webinar series leading up to the show!

For show updates, foodservice news and industry insights, follow us on Facebook, Instagram and Twitter.

You can expect social distancing, hand washing reminders, enhanced protocols and more. There also will be a medical expert onsite and access to an on-demand Medical Concierge through the show app. The 24/7 Medical Concierge is provided through Orlando Health’s Virtual Visit and allows you to connect with a physician at any time during the event.

In addition, members of The NAFEM Show team are GBAC-Trained Technician certified in infection and contamination control measures to ensure safe events and also completed the Pandemic Compliance Advisor course for meeting industry professionals.

GBAC

No, NAFEM is not limiting the number of people in your booth.

The show will NOT have extended hours and will not stagger attendee access to the exhibit hall.

NAFEM will NOT host its traditional Kick-Off (Wednesday) and NAFEM Party (Friday) events. Both events will return in 2023 when we have optimal planning time and fewer limitations on how they can be the kind of networking events our exhibitors and attendees associate with The NAFEM Show.

Yes, companies planning to have food sampling in their booth will receive a Hand Washing Kit provided by NAFEM to include soap, 2+ gallon bucket to catch gray water, paper towels and water jug with spout. Anyone serving samples is required to wear a face mask and gloves. Please refer to Page 8 of the Rules and Regulations for food additional preparation guidelines.

We are following all CDC, state, local and building guidelines. Here are a few of the updates we’re implementing:

  • Mask requirement for unvaccinated individuals
  • Hand sanitizer stations throughout show floor
  • Touchless sinks in the bathroom
  • Wider aisles for two-way traffic
  • Medical support onsite and through the show app
  • Exhibitor hand washing kits for safe food sampling
  • Social distancing reminders throughout show floor
  • Plexiglass shields at registration
  • Enhanced sanitation and cleaning protocols

We are anticipating total attendance (exhibitors and attendees) of 10,000 people. Typically attendance at The NAFEM Show is 20,000. As always, all show attendees are anticipated to be foodservice professionals with equipment and smallwares purchasing power.

NAFEM cannot predict what international travel restrictions will be at the time of the show and are following all U.S. travel requirements for all participants.

Normally, about 400 of the 10,000 attendees who participate are international guests from about 40 different countries (this excludes Canada and Mexico). We don’t anticipate that we will have the same number of non-North American attendees for a number of reasons – country-by-country travel restrictions, and US restrictions on visitors from certain countries. We won’t know more until we are much closer to the date.

All booth floors must be finished. Exposed concrete is not permitted. Booth carpet order forms are included in the Exhibitor Services Manual or exhibitors may bring their own floor covering.

All badges are printed at the show. No badges are mailed. You may pick up your badge at the Orange County Convention Center, West Building, or at one of our satellite locations at the Orlando International Airport, the Hyatt Regency Orlando, the Hilton Orlando, the Rosen Centre Hotel and the Rosen Plaza Hotel.

Sunday, Aug. 22

8 a.m. – 4:30 p.m.

Monday, Aug. 23

8 a.m. – 6 p.m.

Tuesday, Aug. 24

8 a.m. – 6 p.m.

Wednesday, Aug. 25

8 a.m. – 8 p.m.

Thursday, Aug. 26

7 a.m. – 5 p.m.

Friday, Aug. 27

7 a.m. – 5 p.m.

Saturday, Aug. 28

7 a.m. – 3 p.m.

Name changes are permitted. Please email requests to nafem@csreg.zohodesk.com or visit The NAFEM Show Registration Dashboard to edit your personal contact information.

The NAFEM Show complies with the American with Disabilities Act (ADA). Please email info@thenafemshow.org or call +1.312.245.1054 if you require special assistance.

If you have any questions about your registration, contact nafem@csreg.zohodesk.com or call +1.224.563.3764.

If an exhibitor cancels their exhibit space between the initial space selection and June 1, they are responsible for – and NAFEM retains – 25 percent of the total space rental charge as a cancellation fee. If the exhibitor cancels a portion of their space between the initial space selection and Jun. 1, they are responsible for – and NAFEM retains – the 25 percent deposit on the canceled partial space as a cancellation fee.

PLEASE NOTE: Full payment is required and no refunds whatsoever are made on space cancellations or reductions on or after June 2. Even if an exhibitor cancels a partial space on or after June 2, they are responsible for the full space rental charge for the originally contracted exhibit space.

A decision to cancel the show would not likely take place sooner than June. If NAFEM has to cancel the show, NAFEM’s intent is to refund all monies paid by exhibitors and if necessary, would keep no more than 5 percent of an exhibitor’s booth fee. Our official refund policy is:

If for any reason beyond NAFEM’s control, NAFEM determines that The NAFEM Show must be canceled, shortened, delayed or otherwise altered or changed, Exhibitor understands that NAFEM will use its best efforts to provide a full refund of rental fees paid to it by Exhibitor.

If, despite using its best efforts, NAFEM is not able to provide a full refund of rental fees due to losses incurred in connection with the cancellation or change to The NAFEM Show, NAFEM may retain up to 5 percent of rental fees paid to it by Exhibitor and will refund the remaining balance of rental fees paid to it by Exhibitor.

Children under 16 years of age ARE NOT allowed on the show floor at any time.

NAFEM uses the data you provide to NAFEM to inform you of its events including The NAFEM Show®, products or news that may be of interest to you; to facilitate networking between you and NAFEM members, and such other purposes which are within the scope of NAFEM’s exempt purpose and mission.

NAFEM will share the data you provide NAFEM with third-party vendors in order to process your registration, to make you aware of goods and services you may be interested in, to perform analytics on behalf of NAFEM, in connection with The NAFEM Show®, and for such other purposes as NAFEM may approve from time to time.

For information regarding your personal data rights, please review the NAFEM Privacy Policy.

Your consent is required at the time of registration.