The www.thenafemshow.org website (“Site”) is developed and maintained by North American Association of Food Equipment Manufacturers (“NAFEM”), a nonprofit organization. When you as a visitor or member (“User”) visits the Site or use NAFEM’s mobile application (available to attendees during the event) or the services NAFEM provides via the Site (collectively, “Services”) NAFEM may automatically collect and use certain information about User.

NAFEM recognizes that User cares about how User’s information is used, and User’s privacy is important to us. This Cookie Policy, available here, and as updated from time to time and effective when posted (“Cookie Policy”), explains how NAFEM may collect and use cookies and User’s Personal Data (as defined below), and the choices User can make about what information User shares.

User should read this Cookie Policy carefully. User should also read NAFEM’s privacy policy, available here, and as updated from time to time and effective when posted (“Privacy Policy”), which describes NAFEM’s policy regarding Personal Data. NAFEM may revise this Cookie Policy from time to time and the latest version will be posted on the Site and effective as of the date posted. You should periodically check our Site for updates. By continuing to interact with the Site and Services, User is agreeing and consenting to the uses of cookies and the practices described in this Cookie Policy and the Privacy Policy.

For this Cookie Policy “Personal Data” means any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification of User as a specific individual, such as, but not limited to, name, mailing address, email address, telephone number and the like.

General Explanation of Cookies. Cookies are small files stored on a computer or mobile device that may later be retrieved by a web server from that computer or device. The technologies NAFEM uses for automatic data collection may include cookies, local storage cookies, web beacons, pixel tracking, GIF, IP address, and other technologies. Each of these is discussed below.

Browser Cookies

Browser cookies are small files placed on the hard drive of a computer or mobile device. They may contain certain data, including, but not limited to: the name of the server that has placed it there, an identifier in the form of a unique number, and, an expiration date (some cookies only). Browser cookies are managed by the web browser (Firefox, Google Chrome, Internet Explorer/Edge, Safari, etc.) on User’s computer or mobile device. Different types of cookies which have different purposes are used on the Site.

Essential Cookies

Essential cookies are essential to allow Users to browse the Site and use its functions. Without them, services such as shopping baskets and electronic invoicing would not be able to work.

Performance Cookies

Performance cookies collect information on the use of the Site, such as which pages are consulted most often. This information enables NAFEM to optimize the Site and simplify browsing. Performance cookies also enable NAFEM’s affiliates and partners to find out whether Users have accessed one of the Site pages from the User’s site and whether the User’s visit has led to the use or purchase of a service from the Site, including the references for the service purchased. These cookies do not collect any information which could be used to identify a User. All the information collected is aggregated, and therefore anonymous.

Functionality Cookies

Functionality cookies enable the Site to remember the choices Users have made when browsing. For example, a User’s geographical location can be stored in a cookie so that the Site corresponding to the User’s area is shown. A User’s preferences can be remembered, such as the text size, font and other customizable aspects of the Site. Functionality cookies may also be able to keep track of the products or videos consulted to avoid repetition. The information collected by these cookies cannot be used to identify a User and cannot monitor browsing activity on sites which do not belong to NAFEM.

It is possible that a User will come across third-party cookies on some pages of sites that are not under NAFEM’s control.

NAFEM also may use cookies such as functionality cookies to implement tracking technology on the Site. This allows advertising on the Site to be displayed that is tailored to the User, to understand which parts of the Site’s content interest a User the most, and which service categories are requested. This tracking uses de-identified Personal Data. Some of NAFEM’s service providers are allowed to place cookies on the Site. Those companies may also provide Users with the option of preventing the use of cookies in the future. For more information, contact the relevant third-party provider.

At any time, User can prevent the use of cookies in the future by activating the appropriate setting in User’s browser to refuse to accept browser cookies. However, if User does refuse to accept cookies, User’s experience on the Site may be affected; e.g., User may be unable to access certain parts of the Site. Unless User has adjusted the browser setting so that it will refuse cookies, NAFEM’s system will issue cookies when User directs the browser to the Site.

Local Storage Cookies

Certain features of the Site may use local stored objects (to collect and store information about User’s preferences and navigation to, from and on the Site. Local storage cookies are not managed by the same browser settings as are used for browser cookies.

Web Beacons. Pages of the Site and NAFEM’s emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit NAFEM, for example, to count Users who have visited those pages or opened an email and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).

Pixel Tracking. In addition to using cookies, the Site may employ “pixel tracking”, a common process which may be used in connection with advertisements on other sites. Pixel tracking involves the use of pixel tags that are not visible to the User and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements and compiles aggregate and specific usage statistics. A “pixel tag” is an invisible tag placed on certain pages of Sites that is used to track an individual User’s activity. NAFEM may access these pixel tags to identify activity and interests that may allow NAFEM to better match NAFEM’s services, and offers with User’s interests and needs. For example, if User visit the Site from an advertisement on another Site, the pixel tag will allow the advertiser to track that its advertisement brought User to the Site. If User visit the Site, and User is linked to another website, NAFEM may also be able to determine that User was sent to and/or transacted with a third-party Site. This data is collected for use in NAFEM’s marketing, research and other activities.

GIF. NAFEM may use tiny images known as clear GIFs to track behavior of Users, including statistics on who opens NAFEM’s emails.

IP Address. NAFEM’s servers (or those of its service providers) automatically record certain log file information reported from User’s browser when User accesses the Site. These server logs may include information such as which pages of the Site were visited, User’s internet protocol (“IP”) address, browser type, and other information on how User interacts with the Site. These log files are generally deleted periodically.

Other types of cookies or third parties that install cookies

Some of the services listed below collect statistics in an anonymized and aggregated form and may not require the consent of the User or may be managed directly by NAFEM – depending on how they are described – without the help of third parties.

If any third-party operated services are listed among the tools below, these may be used to track Users’ browsing habits – in addition to the information specified herein and without NAFEM’s knowledge. Please refer to the privacy policy of the listed services for detailed information.

Google Analytics: Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Site, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Remarketing and behavioral targeting: This type of service allows this site and NAFEM’s partners to inform, optimize and serve advertising based on past use of this Site by the User. This activity is performed by tracking usage data and by using cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

In addition to any opt out offered by any of the services below, User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page here.

AdWords Remarketing (Google): AdWords Remarketing is a remarketing and behavioral targeting service provided by Google that connects the activity of this Site with the Adwords advertising network and the Doubleclick Cookie.

  • Personal Data collected: cookies and usage data
  • Place of processing: US – Privacy Policy (https://policies.google.com/privacy)
  • Opt Out (https://adssettings.google.com)

Facebook Remarketing (Facebook/Meta): Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook that connects the activity of this Site with the Facebook advertising network.

Twitter Remarketing (Twitter): Twitter Remarketing is a remarketing and behavioral targeting service provided by Twitter, Inc. that connects the activity of this Site with the Twitter advertising network.

Remarketing through Google Analytics for Display Advertising (Google Inc.): Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.

  • Personal Data collected: cookies and usage data
  • Place of processing: US
  • Privacy Policy (https://policies.google.com/privacy)
  • Opt Out (https://adssettings.google.com)

How to provide or withdraw consent to the installation of cookies

In addition to what is specified in this document, Users can manage preferences for cookies directly from within their own browser and prevent – for example – third parties from installing cookies. Through browser preferences, it is also possible to delete cookies installed in the past, including the Cookies that may have saved the initial consent for the installation of cookies by this website. Users can, for example, find information about how to manage cookies in the most commonly used browsers at the following links: Apple Safari, Google Chrome, Microsoft Internet Explorer, and Mozilla Firefox.

With regard to cookies installed by third parties, Users can manage their preferences and withdrawal of their consent by clicking the related opt-out link (if provided), by using the means provided in the third party’s privacy policy, or by contacting the third party.

Notwithstanding the above, NAFEM informs that Users may follow the instructions provided on the subsequently linked initiatives by the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. NAFEM thus recommends that Users make use of these resources in addition to the information provided in this Cookie Policy.

Since the installation of third-party cookies and other tracking systems through the services used within this Site cannot be technically controlled by NAFEM, any specific references to cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document.